Here are some formatting tips if you’re writing an ebook to sell or give away as a bonus, or when you’re writing reports or other business documents in general …
FORMATTING
Use Word Templates when you can. They have great ones.
Human eyes cannot easily scan very wide lines of small text, when the lines are close together. [...]
Dec 06 2008
Posted by admin in Al Ries, All, Eugene Schwartz, Jack Trout, John Caples, Maria Veloso, Robert Cialdini, copywriting, psychology |
Basic Online Sales Truth #1
You have to have some traffic for anyone to see your webpage.
Basic Online Sales Truth #2
You have to write effective online web copy to make any sales.
Basic Online Sales Truth #3
You must have some way of testing your online web copy to refine and make it powerful.
Writing Effective Web Copy
Here’s [...]
Aug 16 2008
Posted by admin in All, SEO, SERPs, adsense, analytics, benchmark, blog, google, online marketing, search engines, traffic |
“I’m not getting enough web traffic to my blog! Help! Help!”
Is this you? You work your tail off building your blog, you make it real pretty, real interesting. You do some SEO stuff. Maybe it’s an adsense blog, and … you see hardly any clicks! Darn!
This would be easiest to solve if you knew [...]
Jul 27 2008
Posted by admin in All, SEO, google, online marketing, search engines, site navigation |
Image via Wikipedia
As most folks know, one of the things search engines examine is your Page Title, and also the filename of the page (like white-tennis-shoes.html for example), to help them figure out what your page is about, so that they can serve it up to somebody looking for just that thing.
Because of the convenience [...]
Jul 25 2008
Posted by admin in All, SEO, adsense, google, online marketing, search engines, site navigation |
Image by Getty Images via Daylife
Big bad ‘Blogroll.’ You’ve seen this showing up on a default wordpress installation. Even after you pick a nice theme, there it is: Blogroll.
Doesn’t it sound like some kind of deli sandwich with a horrid meat called ‘Blogony?’
In many cases, looking so bloggish with a Blogroll doesn’t further your goals.
But [...]
May 17 2008
Posted by admin in All, SEO, adsense, adwords, google, javascript, online marketing, paid ads, search engines |
Even if you’re not using Google’s AdSense to Monetize your online business web pages, it still may be useful to you!
“AdSense,” a made-up proper noun: describes a service offered by Google. You paste some JavaScript on your page, and it queries Google. Their back-end web servers find paying-advertisement customers (their program called “AdWords”) and pass [...]
May 15 2008
Posted by admin in All, SEO, google, online marketing, search engines |
Maybe you have a pretty website. Maybe you sell something really swell. Maybe your online product is a real bargain.
None of it matters squat … unless you can get visitors to your website. Unless you can get ‘traffic.’
The old slogan for a retail store is that the three things that matter the most are ‘location, [...]
As you see, we’ve just installed a wonderful web application which is both useful and free. As time permits we’ll be adding to this site — instructions, helpfiles, video. Please be patient. We’ll be right with you.
May 02 2008
Posted by admin in All, SEO, content spinning, online marketing, search engines |