This terrific article with lots of screen capture, makes clear the Googlish concepts ofnbsp; ‘exact match’, ‘phrase match’, and ‘broad match’ data, from the Market Samurai keyword tool folks. They make clear:br /blockquote- The difference between exact, phrase and broad match databr

- Why we use broad match data as a default for SEO traffic

- How to use the match type settings in Market Samurai as a crystal ball to look into your business future

After showing you how to operate with broad match (with examples in the Market Samurai keyword tool), then next show you what happens when you set the match type to ‘Phrase Match’

When the match type is set to ‘phrase match’, the SEO traffic figure now relates to how many people are searching for a phrase containing the words ‘trout’ and ‘fishing’ is this specific word order.

Check out the training page here –

Noble Samurai Dojo – Understanding Match Type Data

Share This Post