Even if you’re not using Google’s AdSense to Monetize your online business web pages, it still may be useful to you!

“AdSense,” a made-up proper noun: describes a service offered by Google. You paste some JavaScript on your page, and it queries Google. Their back-end web servers find paying-advertisement customers (their program called “AdWords”) and pass some of these for display on your page. If a visitor clicks, the advertiser pays Google, and Google pays you.

“Monetize,” a made-up verb: a trendy way to say “make money from.” Specifically to modify a webpage in such a way that it brings money to you.

The key that is useful to you is that Google must analyse the keywords and search terms on your page in order to do this. Motivated by money, Google *will* analyse your page. And this is where you can use Google to your advantage.

GETTING GOOGLE TO TUNE THE SEARCH ENGINE RESPONSE TO YOUR WEBPAGE

Probably you see where this is going.

Whether or not you intend to use AdSense to Monetize, do this –

1. Sign up for Google AdSense. (Go to adsense.google.com, and follow the yellow brick road.)
2. There, create an AdSense advertisement. You get to choose colors and shape. (You can tweak later.) If you’re going to use it only temporarily for page tuning, it doesn’t matter much, except that you may have to choose the shape according to where you’re going to (temporarily) place it on your web page.
3. Place the JavaScript they provide onto your online business webpage.
4. After about ten minutes, you will begin to see the Google paid-link ads appear on your page.

Now, look at what they are offering, and ask yourself these questions –

“Do these ads offer a product or service similar to what I’m offering?”

“Would these ads be interesting to my target customer?”

If they do, that’s swell.

If they don’t, then tweak your page. Tweak the page title, the page description, the headline, and the text. Do this until the Google ads start to represent the kind of thing that you’re providing and until the Google ads start to appeal to the kind of person you are targeting.

“Targeting,” a made-up infinitive verb: To shoot down like a dog- Oops! I meant to say, to select with exactness and finesse the customer or consumer to whom you desire to sell your online product or service.

Once you’re happy with what Google is telling you about your page, and the baring of the Google soul about what Google believes your page is about, then if you don’t wish to display those folks ads, take it out, or hide it.

WATCH THIS SPECIFIC EXAMPLE

We published an article on the Simply Free Article Spinner site, and that article was originally called ‘Location Location Location.’ And when we first published the article, with AdSense running on the same page, here’s what AdSense displayed …

Damn! Google thinks the page is about vehicles!

Well, gee, whillikers. We didn’t really want google filing the page under stuff you drive! We wanted them to file it under SEO, and online business, and how to make money online, and search engine optimization.

So why didn’t they?

We examine the text of the article, and we find this short paragraph –

If you’re looking for a ‘used automobile,’ there’s a site called ‘automobiles.com.’ They have a nice location as well. Right on Google’s front page. That’s a good location.

We just meant this as an illustration for the reader, but Google was simple-minded. Other phrases on the page included ‘on the street,’ ‘going somewhere,’ and ‘location.’ Nothing contradicted Google’s wrong idea.

HOW TO FIX IT

First we took out that example, and we put in this revised example –

If you’re looking for an ’seo book,’ there’s a site called ’seobook.com.’ They have a nice location as well. Right on Google’s front page. That’s a good location.

This works just as well as an example for the reader, but now we won’t be giving Google the wrong idea!

Seeing that our good friend, Google, could use a bit more information, we provided Google with additional hints –

1. We changed the page name from “location-location-location” to “seo-location-location-location”
2. We changed the article headline from “Location, Location, Location” to “SEO your Website — Location, Location, Location”.
3. Our page had no Title nor Description. Oops! So we added the title “SEO your Website — Get a good Location, Location, Location.”
4. And we added a description (for the searcher to read) that says, “The location-location-location rule for online business. What’s a good location? Google knows.”
5. We flagged the article with these categories: google, online marketing, search engine, seo
6. We added the following tags: article spinner, google, location, search engine, seo, websites

And when we were done, we went and drank a cup of coffee, then came back and refreshed the page. And here’s what AdSense now tells us –

Ah! Now Google knows.

Because we helped our good friend Google to know. With clues.

Does it always work? No.

Does it often work? Yes.

Google is your friend.